Sharing the same class since our first year in Business School, we quickly got along thanks to our mutual interest for masculine fashion. The years went by and the idea of creating a company around our passion became more and more obvious. We started to work in different corporations, and it’s only after a few months into the professional world that our project really took shape, given the fact that shirts, unanimously worn in offices, were way too conventional. We readily understood that we could go further than what actually existed, reintroducing the removable collar to bring a unique degree of personalization.

Keen to highlight the French know how, we immediately wanted to create a 100% local product. From Alsace to Bourgogne, from Rhône to Paris, we successfully created with Claude a brand that offers local, high quality, sustainable and transparent clothes.